Not every argument is plain and simple, but this one is. Smoking is still the number one cause of preventable death and disease. Canadians are dying each and every day as a result of being hooked by the tobacco industry. Plain and Standardized Packaging: Plain and Simple is a training developed in partnership between YATI and Freeze the Industry (FTI) to support a province-wide education and awareness raising campaign in support of plain and standardized packaging (PSP) for tobacco products. Learn how the tobacco industry uses powerful marketing tactics, specifically branding of their packages, to sell their addictive and deadly products and what you can do about it.