Cowboys & Aliens Fails to Shoot Straight on Smoking with Its Youngest Movie Goers

Universal Takes One Step Forward, Two Steps Back with Major Smoking Scenes in Youth-Rated Blockbuster, Opening Today

WASHINGTON, July 29, 2020 /PRNewswire-USNewswire/ -- Cowboys & Aliens, released today, will be reaching young theater audiences around the country with images of smoking that could motivate many of them to light up for the first time. Previous research has already confirmed a link between smoking images in movies and youth smoking initiation.

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For more information on Smoke-Free Movies and the Ontario Coalition for Smoke-Free Movies, visit: www.smokefreemovies.ca

Physical Activity

In 1999, the direct healthcare costs in Canada of physical inactivity totaled $2.1 billion, representing approximately 21% of the healthcare costs of coronary artery disease, stroke, high blood pressure, colon cancer, breast cancer and diabetes

(Heart and Stroke Foundation, 2010)