Creating Effective Health Promotion Campaigns with Youth: Stop, Collaborate and Listen!

Using the WHO pillars of Health Promotion, this training shows participants how youth can play a role in changing behavioural risk factors in tobacco misuse for their peers through the use of effective health promotion campaign strategies and tools. Participants will review an example of an effective health promotion campaign using tobacco denormalization strategies and explore basic steps to engage youth in the process of creating effective tobacco control health promotion campaigns: setting goals and objectives, defining the issue, defining the audience, defining the message, identifying settings and communication channels as well as developing tools for measuring success.