The Play, Live, Be Tobacco-Free Video Contest ran from October 15 to November 29, 2010. Youth and young adults from across Ontario were invited to produce YouTube videos highlighting tobacco-free sport or recreation. After the entry closing date of November 15, entrants had two weeks to generate likes for their videos. The top five videos from each age category with the most likes as of midnight on November 29 made it to the finalist round. The winners were then selected by a panel of adult and youth judges made up of representatives from the public health and sport and recreation communities.
Check out the winner of the 18-24 age category! Congratulations!
All contest submissions can be viewed online on PLB's YouTube Channel.
Publicité pour la camelote alimentaire
Pour cibler directement les enfants, les chaînes de restauration rapide ne se contentent pas de la publicité : elles proposent différents stimulants – aires de jeux, concours, clubs, jeux et jouets gratuits ainsi que d'autres produits dérivés de films, d'émissions de télé et d'équipes sportives.
(Réseau Éducation-Médias, 2010)
