This training module is a combination of Tobacco 101 and Tobacco Industry Denormalization. It provides participants with knowledge about tobacco use along with a brief overview of various tobacco prevention efforts that have occurred. As well, it equips participants with the background knowledge necessary to inform youth on the aggressive and persuasive tactics of the tobacco industry. Participants learn about target marketing and how tobacco and other industries use the media to sell their products. And finally, participants will become aware of Tobacco Industry Denormalization as a strategy and the corresponding pillars.Cette formation est également disponible en français.