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Youth Social Identities for Youth


This training provides an introduction to integrating the concepts/theories of social identities and peer-crowds into effective health promotion programming for a youth target audience. This module explores the concepts of social identities, peer-crowds, target marketing, social branding and the social identities approach.  This module also examines various campaigns that currently use the SI approach and the different strategies and tactics utilized to make them effective

Who Should Attend:
Youth interested in advocacy and health promotion
Training Time:
6 hours
Almost 16 million Ontarians reported noticing second hand smoke entering their homes from outside
(The Ontario Tobacco Research Unit, 2009)
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